The right message gets the best results!
- Social Media
- Video Scripts
- Email campaigns
No matter the type of communication, it must be created to immediately engage the recipient. The content must be clear, unambiguous, concise and actionable. The most popular blogs and videos all have the same things in common. They are engaging, entertaining, educational and, for the most part, devoid of “sales speak”. In today’s hypercompetitive marketplace, no one wants to “be sold”. What they want is to be provided the information they need to make an informed decision.
Even something as small as an email subject line or a tagline must be appealing so as to motivate the reader (or viewer) to continue their engagement with your message.
The importance of a good tagline cannot be overstated. It is often the first interaction your brand will have with a prospective customer, so it must be able to convey your company’s brand message quickly and cleverly.
Studies show that people will make a decision about your website within the first seven seconds. Speaking of Success has written content for many successful websites, take a look!
Speaking of Success writes for many different businesses and topics. Here are some samples!
|Small Business Review
|Communication Skills Article
|Local Paper Article
Trying to keep up with your blogging schedule?
Let Speaking of Success take care of that for you.
Here are just a few examples of the hundreds of blogs that we've written!
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“I have known Rich Austin for over ten years. He is a great advocate for small business and he is the consummate networker. Not only does Rich go to and sponsor networking events, he also helps small business owners to craft their marketing message and present that message calmly and concisely at those events. I know many clients that he has helped and I have seen their improvement first-hand. Rich is a tremendous asset to the small business community and I would not hesitate to refer him to any business person needing assistance with their public speaking or communications.”
“I have known Rich Austin for ten years as a professional colleague in similar fields. I am always amazed and impressed with Rich’s facility with words and phrases especially in light of his early beginning as a stutterer and his persistence and diligence to overcome it. Rich really understands what it takes to be an effective speaker, create compelling content, and capture an audience. He takes his clients through an effective step by process and his personality with great sense of humor adds fun and ease to the process. As a side note, Rich is there for his colleagues and is always willing to share ideas and collaborate. Rich’s work has my highest endorsement.”
Podcast Coach and Consultant