Step 4: Listening

Many of us think we are listening when we really aren’t . What we are doing is simply “waiting to speak”. We find ourselves doing this because we don’t find the subject matter interesting, or it’s not be delivered in such a way that we find it easy to focus on what’s being said. So we sort of mentally wander off.

However, sometimes it’s not entirely our fault. Many of us don’t know how to listen. Really listen. There is something called “Active Listening” that is critical to communication.  George Bernard Shaw said “The single biggest problem with communication is the illusion that it has occurred”.

Most of our “non-communication” comes from a lack of listening. If we are talking to a prospective client, we are not learning anything about them or what they need.  By being a better listener, and learning what we need to know by asking the right questions we are better able to influence, persuade and negotiate.

If you think that you would benefit from learning and practicing better listening, my workshop will show you how.

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