Step 1: Recognition
If people don’t know who you are and what you do, you are finished before you start. The antidote to this is a great elevator pitch, or 60 second introduction. There are several questions you must answer before you can craft the pitch. Here are the first two:
- What is your 80/20? Or simply put, what brings in the money? Why waste your time telling someone about something you do or sell if it isn’t what really brings in the money?
- What makes you unique? People buy from people. The odds that you are selling a completely unique, one-of-a-kind product or service are pretty slim. The chances are must greater that they can purchase what you have from someone else. So, always remember that people buy from people. Don’t worry – if you don’t think you’re unique, my workshop knows how to find out what you have that your competition doesn’t.